Selling to Chinese Consumers
By Coursera
on Coursera
· Business
About This Course
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
Instructor
Prof. Letty Kwan
Frequently Asked Questions
How much does Selling to Chinese Consumers cost?
Visit the Selling to Chinese Consumers course page for current pricing and available discounts.
Who teaches Selling to Chinese Consumers?
Selling to Chinese Consumers is taught by Prof. Letty Kwan, The Chinese University of Hong Kong.
What skill level is Selling to Chinese Consumers for?
This course is designed for all levels learners.