Selecting the Right Customer & Channel

In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationships with both Business-to-Consumer (B2C) and Business-to-Business (B2B) customers, while also evaluating the financial implications of these connections. By the end of the course, you will have the skills to analyze customer acquisition costs, evaluate the financial impact of marketing channels, and leverage customer analytics to foster stronger, more cost-effective relationships in the digital marketplace.