Salesforce Certified AI Specialist Certification

Updated in May 2025. This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This course is designed to help you master the AI capabilities within the Salesforce ecosystem. By the end of this course, you will be able to configure and secure Salesforce AI tools, design and implement AI-driven workflows, and develop predictive models. You’ll gain in-depth knowledge of key AI tools like Einstein Trust Layer, Prompt Builder, and Einstein Copilot, which will allow you to automate processes, secure data, and enhance customer interactions within Salesforce. The course starts with an introduction to the certification, setting the stage for your learning journey. You will then dive into the Einstein Trust Layer, exploring its role in secure data management, data masking, prompt defense, and toxicity detection. Next, you will work with the Prompt Builder, where you’ll learn to create custom prompt templates, and flows, and integrate Flex Templates for dynamic automation. Further, you'll explore Einstein Copilot, Salesforce's conversational AI assistant, and learn how to create custom actions to improve customer interactions. The final section covers Model Builder, where you’ll learn to build and differentiate between predictive and foundation models, applying generative AI techniques in CRM applications. This intermediate-level course is ideal for Salesforce admins, developers, and AI enthusiasts looking to enhance their skills in AI-driven CRM applications.