Persuade with Data

Data doesn't change minds—persuasive narratives do. In this course, you'll apply your understanding of why evidence-based arguments are the key to stakeholder buy-in for HR initiatives—and how to build them. You'll master the problem-evidence-solution framework, applying it to create a persuasive slide deck that transforms workforce data into a compelling case for action. You'll use industry benchmarks to create urgency, anticipate counterarguments using steel-manning techniques, and leverage AI tools like ChatGPT to draft and refine your arguments—while verifying that every claim matches your actual data. Through realistic role plays, you'll practice defending recommendations to skeptical leadership teams. Through coach dialogues, you'll work through real challenges like causation pushback and source credibility concerns. Designed for HR professionals, analysts, and business partners who want to turn analysis into influence. Basic familiarity with HR metrics helpful. Access to free ChatGPT or Claude recommended.