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MarketingAll Levels

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

課程將協助學員熟悉行銷及顧客關係管理的基本概念,並透過介紹行銷策略 (STP) ,了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象,以及這些新興消費現象對行銷策略及品牌管理的影響。

By National Taiwan University on Coursera

About This Course

課程將協助學員熟悉行銷及顧客關係管理的基本概念,並透過介紹行銷策略 (STP) ,了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象,以及這些新興消費現象對行銷策略及品牌管理的影響。

Topics Covered

Frequently Asked Questions

How much does 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) cost?

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) costs $39. Check the course page for current pricing and available discounts.

Who teaches 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)?

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) is taught by National Taiwan University, National Taiwan University.

What skill level is 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) for?

This course is designed for all levels learners.

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$39.00
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Students0
DurationSelf-paced
LevelAll Levels
Languageen
PlatformCoursera