Launch & Optimize Email Series

Ready to transform scattered email sends into powerful, strategic sequences that build relationships and drive results? This Short Course was created to help Marketing professionals accomplish building and optimizing high-performing email series that outperform single-email campaigns. By completing this course, you'll be able to create cohesive multi-email campaigns with personalized content, implement A/B testing strategies, and use data analytics to continuously improve your email series performance. By the end of this course, you will be able to: Build and launch a 3-part email series using MailChimp incorporating A/B tests and personalized merge tags Compare open and click rates across the series identifying patterns and recommending subject-line adjustments This course is unique because it focuses specifically on email series optimization rather than one-off campaigns, providing hands-on experience with MailChimp's advanced features including merge tags, A/B testing, and performance analytics. To be successful in this project, you should have a background in basic email composition and MailChimp fundamentals.