Introduction to Sales

Updated in May 2025. This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Master the essential skills and strategies needed to excel in sales with this comprehensive course. You will learn how to build impactful sales interactions, integrate benefits and risks to close deals and handle objections with confidence. Each lesson dives deep into proven techniques, ensuring you can navigate conversations and steer prospects toward ideal solutions. The course begins by exploring foundational concepts, such as effective planning, understanding benefits vs. features, and overcoming objections. From there, you will move to advanced topics like influencing buyers using emotion and logic, recognizing modern buyer behavior, and perfecting follow-ups to maintain long-term success. You’ll also discover why sales are about pulling, not pushing—focusing on guiding rather than forcing the customer—and how to ask for the sale effectively. Each module builds on the last, equipping you with actionable insights to optimize every interaction and drive results. This course is ideal for aspiring sales professionals, entrepreneurs, or anyone looking to refine their selling skills. No prior experience is necessary, making this a perfect starting point for beginners or a refresher for those at an intermediate level.