Introduction to Generative AI Marketing

Did you know that generative AI is changing the landscape of marketing? Generative AI is revolutionizing how we create and personalize marketing campaigns. This short course was created to help marketing professionals and business leaders understand the basics of generative AI and its potential in marketing. By completing this course, you'll be able to identify strategic opportunities for implementing AI in your marketing efforts, use basic AI tools to create engaging content and develop plans to integrate AI into your existing marketing workflows for improved efficiency and innovation. By the end of this 3-hour course, you will be able to: LO1: Evaluate the capabilities and applications of generative AI to identify strategic opportunities in various marketing contexts. LO2: Apply basic generative AI tools to create simple marketing content and personalize strategies. LO3: Analyze the potential impact of generative AI on existing marketing workflows to develop integration plans that enhance productivity and innovation. This course is unique because it provides a beginner-friendly introduction to generative AI in marketing with practical examples and hands-on experience using popular AI tools. You'll learn not just the "what" and "why" of AI in marketing, but also the "how" to implement it in your day-to-day operations.