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GenAI for SEO: A Hands-On Playbook

Generative AI (GenAI) is now a key power tool in an SEO professional’s toolkit. In this beginner-friendly course, you’ll learn how to leverage its power using...

By IBM Skills Network Team on Coursera

About This Course

Generative AI (GenAI) is now a key power tool in an SEO professional’s toolkit. In this beginner-friendly course, you’ll learn how to leverage its power using tools like ChatGPT, Gemini, Claude, Semrush, and Keyword Insights AI to build AI-driven SEO workflows that boost speed, accuracy, and creativity. You’ll learn how to use GenAI for SEO to conduct AI-driven keyword research, create topic clusters, and build content briefs that align with your target audience’s search intent. You‘ll also practice content optimization using AI to refine headlines, improve readability, and strengthen internal links. Plus, you’ll design high-performing meta titles and descriptions, craft multilingual SEO variants, and generate valid schema markup (JSON-LD) for articles, FAQs, and products to unlock rich results. Through guided labs and prompt templates, you’ll master prompt engineering and on-page SEO automation. Ideal for SEO specialists, content marketers, and digital strategists, this course helps you produce optimized content faster and smarter in the AI-first search era. If you’re keen to skill up using GenAI to power your SEO, enroll today!

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Frequently Asked Questions

How much does GenAI for SEO: A Hands-On Playbook cost?

Visit the GenAI for SEO: A Hands-On Playbook course page for current pricing and available discounts.

Who teaches GenAI for SEO: A Hands-On Playbook?

GenAI for SEO: A Hands-On Playbook is taught by IBM Skills Network Team, IBM.

What skill level is GenAI for SEO: A Hands-On Playbook for?

This course is designed for beginner learners.

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Students0
Duration5 hours
LevelBeginner
Languageen
PlatformCoursera