Future of AI in Sports and Practical Applications

This course explores the future of artificial intelligence in sports, highlighting emerging technologies and innovation ecosystems that are shaping the next era of digital transformation. Students will examine advanced topics such as robotics applied to training and decision-making, cognitive tools for enhancing athletes’ mental performance, and autonomous systems capable of generating real-time tactical recommendations. The course also delves into off-the-field applications of AI, including the personalization of audiovisual content and the prediction of consumer trends. Ethical challenges related to the implementation of these technologies will be explored, along with their legal implications and the governance frameworks needed for responsible use. Real Madrid’s innovation platform, Real Madrid Next, is presented as a reference model that combines strategy, technology, and long-term vision within high-performance sports environments.