E-commerce Marketing and Email Campaigns

With global e-commerce sales set to soar to $7.9 trillion (eMarketer), this course gives e-commerce managers, marketers, entrepreneurs, growth hackers, and small business owners essential skills to build an e-commerce business and optimize email campaigns for engagement and conversions. Learn to define your value proposition, develop a strategic e-commerce plan aligned with your audience, and select the right platform. Gain practical skills for optimizing product listings using compelling content, visuals, and keywords. Plus, you’ll learn how to enhance user experience through effective design, navigation, and mobile-friendly performance. Also, learn to segment email lists following compliance standards like GDPR and CAN-SPAM, choose the right email service provider, and create personalized campaigns. You’ll get hands-on experience with tools like Google Analytics to track KPIs, analyze customer behavior, calculate metrics like Customer Acquisition Cost, and make data-driven decisions. Plus, you’ll use email marketing tools to monitor performance, run A/B tests, and apply growth hacking strategies to refine and scale your campaigns. If you're keen to grow an e-commerce business and harness the power of email marketing, enroll today!