Digging Deeper into Audience Reports in Google Analytics

In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.