Design for Impact: A Guide to Product Experimentation

This course offers a structured approach to conversion design, blending user experience principles with business objectives. You'll explore how to align design efforts with measurable outcomes and enhance business performance. Throughout the course, you'll learn how to build scalable strategies that incorporate data-driven decision-making, from insight gathering to testing and optimization. By the end, you'll be able to design experiments that deliver results and improve product impact. What sets this course apart is its blend of theory and real-world application. You’ll apply research techniques to generate testable hypotheses, prioritize design ideas based on feasibility, and validate solutions using data-centered methods. This course is ideal for UX professionals, product designers, and strategists eager to advance their design skills through a data-driven approach. Familiarity with research or testing methods will be beneficial but is not required. Copyright @ 2024 Erin Weigel. All rights reserved. Originally published by Rosenfeld Media, LLC. This course edition is published by Packt Publishing under license from Rosenfeld Media LLC. No part of this material may be reproduced, distributed, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the author or the publisher.