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Campaign Performance Reporting, Visualization, & Improvement

By Coursera on Coursera · Marketing
Price
Free

About This Course

The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence. After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.

Instructor

Campaign Performance Reporting

Frequently Asked Questions

How much does Campaign Performance Reporting, Visualization, & Improvement cost?
Visit the Campaign Performance Reporting, Visualization, & Improvement course page for current pricing and available discounts.
Who teaches Campaign Performance Reporting, Visualization, & Improvement?
Campaign Performance Reporting, Visualization, & Improvement is taught by Unilever Team, Unilever.
What skill level is Campaign Performance Reporting, Visualization, & Improvement for?
This course is designed for all levels learners.