Building Tech Products that Customers Love

Based on the best-selling book, Inspired, by Marty Cagan. This course provides a deep dive into creating tech products that customers love. It covers the principles behind successful product development, from idea conception to scaling, with actionable frameworks for delivering products that meet customer needs. This guide takes insights from top tech companies and highlights the importance of a well-defined product vision, team roles, and strategies like OKRs and discovery methods. Learners will also understand the critical elements of product discovery, prototyping, and testing to mitigate risk and ensure value. The course will help foster creativity and collaboration within product teams, offering practical tools and techniques to avoid common pitfalls. This course is ideal for product managers, designers, engineers, and anyone involved in the tech product lifecycle. Prior knowledge of product development concepts and customer-centric design will be beneficial. Copyright © 2018 by Wiley. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc.